Home Forum Socio Global Brand Power by Barbara E. Kahn – audiobook download

Stai visualizzando 2 post - dal 1 a 2 (di 2 totali)
  • Autore
    Post
  • #107100
    kukal
    Partecipante

    Global Brand Power
    by Barbara E. Kahn

    🔍 Global Brand Power | READ MORE 🔍

    • Author: Barbara E. Kahn
    • Release date: March 5, 2013
    • Publisher: Wharton Digital Press
    • Language: english
    • Format: paperback, 132 pages
    • ISBN: 9781613630266 (1613630263)
    • Genres: business

    About The Book

    The branding bible for today’s globalized world

    Today, brands have become even more important than the products they represent: their stories travel with lightning speed through social media and the Internet and across countries and diverse cultures. A brand must be elastic enough to allow for reasonable category and product-line extensions, flexible enough to change with dynamic market conditions, consistent enough so that consumers who travel physically or virtually won’t be confused, and focused enough to provide clear differentiation from the competition. Strong brands are more than globally recognizable; they are critical assets that can make a significant contribution to your company’s bottom line.

    In Global Brand Power, Kahn brings brand management into the 21st century, addressing how branding contributes to the purchase process and how to position a strong global brand, from identifying the appropriate competitive set, offering a sustainable differential advantage, and targeting the right strategic segment. This essential guide also covers how customer ownership of your brand affects marketing strategy, methods for assessing brand value, how to manage a brand for long-term profitability, effective brand communications and repositioning strategies, and how to manage a brand in a world of total transparency — where one slip-up can go around the world via social media instantaneously.

    Filled with stories about how Coca-Cola, The Estée Lauder Companies Inc., Marriott, Apple, Starbucks, Campbell Soup Company, Southwest Airlines, and celebrities like Lady Gaga are leveraging their brands, Global Brand Power is the only book you will need to implement an effective brand strategy for your firm.

    Online Global Brand Power download Android on Walmart. MOBI ebook Global Brand Power by Barbara E. Kahn. FictionBook book Global Brand Power buy. Paperback ebook Global Brand Power Barbara E. Kahn read for PC on Audible. PDF Global Brand Power by Barbara E. Kahn read online.

    Hardcover book Global Brand Power download on reader on Bookshop. FB2 Global Brand Power Barbara E. Kahn. Hardback ebook Global Brand Power buy cheap on iPad on Kobo. TXT book Global Brand Power Barbara E. Kahn download on IndieBound. EPUB Global Brand Power iOS.

    #107108
    kukal
    Partecipante

    The Relentless Moon · Mary Robinette Kowal · 9781250236968

Stai visualizzando 2 post - dal 1 a 2 (di 2 totali)
  • Devi essere connesso per rispondere a questo topic.